ROLE Concept, UI/UX, Animation
ROLE Concept, UI/UX, Animation
ROLE Concept, UI/UX, Animation
TOOL USED Adobe Illustrator, After Effects
TOOL USED Adobe Illustrator, After Effects
CLIENTS Gannett Media, Partners + Napier
CLIENTS Gannett Media, Partners + Napier
USA TODAY LIFE
USA TODAY LIFE
USA TODAY LIFE
News & Stories App
News & Stories App
USA TODAY has reached out millions of readers with their 35 years of journalistic integrity. While older audiences and sports fans are the major readers, their awareness and usage amongst 22 - 35 years old is relatively low. I worked with a partner to create a mobile-first experience that delivers stories in a form that is more relevant to millennials.
USA TODAY has reached out millions of readers with their 35 years of journalistic integrity. While older audiences and sports fans are the major readers, their awareness and usage amongst 22 - 35 years old is relatively low. I worked with a partner to create a mobile-first experience that delivers stories in a form that is more relevant to millennials.
USA TODAY has reached out to millions of readers with their 35 years of journalistic integrity. While older audiences and sports fans are the major readers, their awareness and usage amongst 22 - 35 years old is relatively low. I worked with a partner to create a mobile-first experience that delivers stories in a form that is more relevant to millennials.
00 | RESEARCH
Understanding news habits
Understanding news habits
We conducted a user survey to gain a better understanding of millennials' news habits. 29 individuals age 22 – 35 answered the survey. Their sharing was essential for us to define the problems.
We conducted a user survey to gain a better understanding of millennials' news habits. 29 individuals age 22 – 35 answered the survey. Their sharing was essential for us to define the problems.
Interests are different
Interests are different
We got 29 totally different answers when asking about the news topics they follow. We found out that users tend to read the relevant news based on their interests.
We got 29 totally different answers when asking about the news topics they follow. We found out that users tend to read the relevant news based on their interests.
Moments are limited
Moments are limited
Most of the users tend to check the news in their free time while these moments are usually too limited for them to digest long articles or consume more news.
Most of the users tend to check the news in their free time while these moments are usually too limited for them to digest long articles or consume more news.
Sources are untrusty
Sources are untrusty
There are big news sources that are less trusted and seemingly more biased than ever.
There are big news sources that are less trusted and seemingly more biased than ever.
02 | GOALS
02 | GOALS
02 | GOALS
Diverse Topics
Diverse Topics
Enable users to choose the topics they want to follow so they can keep up with the latest of what they are interested in.
Enable users to choose the topics they want to follow so they can keep up with the latest of what they are interested in.
Quick Consumption
Encourage users to digest as much content in as short a time as possible in their free time.
Instant Sharing
Instant Sharing
Empower the users to take control of their sharing experience, from what they share to how they share.
03 | BRANDING
03 | BRANDING
04 | Design
Customized Experience
Customized Experience
Personalize your feed with a few friendly steps. You can set up your preferred news topics, and the number of articles you want to read a day.
Personalize your feed with a few friendly steps. You can set up your preferred news topics, and the number of articles you want to read a day.
Create your own reading list
Create your own reading list
Customize your feed by putting together articles into a reading list.
Customize your feed by putting together articles into a reading list.
Pick up where you left off
Pick up where you left off
Save your spot so you can get right to reading next time when you open the article.
Save your spot so you can get right to reading next time when you open the article.
Discover Story in Sets
Discover Story in Sets
Check our collections with new and old content to become the expert of a chosen topic.
Share it with the world
Share it with the world
Share or send lists so you can bring your friends and family into the conversation.
Share or send lists so you can bring your friends and family into the conversation.